Indigo. Chef boutique kitchen.

Indigo, a boutique chef kitchen in Israel, commissioned us to work on their branding.

Indigo has a philosophy of using fresh, local ingredients and keeping things simple. We aimed to convey this same approach in our branding. We also wanted to incorporate different elements from the kitchen as part of the language we utilised.

The main challenge was to design a logo that used English words but Hebrew letters. The results was a clear, simple and easy to read slogan and name that can be adapted to work in a number of different situations and on assets in the kitchen.


See Related: Branding