Graphic Design in the Lazer world

Until recently, the graphic design field was expressed mainly in the form of flat printing magazines, brochures, banners, posters and packaging. Now more designers are looking for ways to enrich the printed media and to upgrade it to a new level in the users awareness. Many of them have been incorporating laser cuttings in their printing jobs to achieve these levels. Laser cutting technology suits a wide variety of materials, ranging from paper and cardboard types (raw or printed) through the cloth and wood to plastic panels in a variety of thicknesses. The designer can combine a variety of materials and design options in planning signage, packages, catalogs and special folders, designing invitations for events and conferences and the like. Laser cutting allows processing up to a sheet size both in small and large series. The result is an accurate, aesthetic, clean, with an artistic touch that emphasizes the uniqueness of the end product. The main advantage of using laser cutting is the ability to focus the user/customer attention and convey an additional message about the product and its level of investment. A product which passed a laser cuts creates the impression of a manual processing

Laser cutting technique opens the door to a wide range of design options
Cutting moves – flexible materials such as paper, cloth and thin sheets of plastic or hard materials such as wood and plastics (such as Perspex)
Etching / engraving / marking – along a line or over an area. Excellent for products branding parts marking
Detailing – Since the laser is very accurate and has a very thin cross section, complex and detailed cutouts patterns can be offered such as lace or net. An ability which is missing in the dieline cutting technology
Cutting layers – a top layer cut while using the bottom layer as a printed background. This solution can be used to hint about the invitation contents just by looking at the cover and thus empower the product’s characteristics thru the ratio between the cutting and the printing
Three Dimension – cutting elements can be separated and assembled into a 3D element such as a package (cutting the graphics and layout printed sheet folding stage before packing), greeting cards PopUp and composite cards
Labels – The ability to match pattern cutting to print, enables to cut printed stickers (paper or polyester) in a defined contour line. In this event the designer builds the file in two layers – a layer for printing and a layer or cutting, respectively. Examples: Wine Bottle Labels CD stickers and so on

The working process is simple
The designer prepares a cutting file which describes the required cuts (using SW such as the Illustrator)
The raw material is loaded into the machine
The material is cut by as per the sketched file sent by the designer
Because the graphic file is used for cutting the material, there is no need for cutting stencils or dielines. You can cut a single unit up to to hundreds of thousands units. This capability also enables the use of information which varies by product
Now’ to do all these crazy cuts there is one place I would really recommend. PAPERBOUTIQU is a well known brand in the area of invitations for events. All projects are done in Israel and combine the highest quality of paper cutting with laser printing. The entire process, from planning and working with the designer, through the quality of paper and envelopes, up to the final stages

See Related: Branding / Creative / Fashion Design