There is so much behind this sentence how to build a brand, and it is also clear that no matter how good the designer’s work will be. Without the right story behind it and without a strong product and powerful marketing work – we did nothing … But if we can summarise, then I think the voice of the brand, its persona, its marketing messages are the milestones – this is what it counts. The goal is to connect the target audience to the brand target audience. We start from an idea and the connection of that idea to a very clear need. 101 Coffee was born of passion, curiosity and notebooks. Beyond choosing the perfect blend, there is a story behind the brand and there is a strategy that is holistically connected to the story – 101 Coffee – 101 Stories – 101 Businesses