Design that you feel before you understand.
NotFromHere is a global boutique branding studio, crafting brand systems, packaging, and environments with cultural precision and strategic beauty.
What we do
Brand Systems Identity –
Voice & scalable design architecture.
Packaging & Unboxing –
Anticipation converted into adoption.
Environments & Wayfinding –
Branded movement with edge.
COMPANIES WE ALREADY WORKED WITH
Our company has helped more than 100 companies around the world to create and implement their ideas.
About Gili Bar-Shay, Founder & Creative Director
With decades of experience leading design and brand strategy, Gili has shaped identities and packaging systems for clients across the US, Europe, and Israel.
Her work has been recognized with international awards, including the World Packaging Organization’s Star of Israel (2022, 2024) and WPO Excellence Awards (2023). Beyond recognition, her impact lies in translating behavioral psychology into design systems, turning packaging into anticipation, signage into trust, and brand narratives into cultural presence.
At NFH, every project is principal-led. Gili’s philosophy is clear: form must serve purpose, cut through the noise, and emotional gravity makes brands unforgettable.