Branding & product design for GPS bracelet
An innovative device designed to help travellers incase of emergency. The bracelet is elegantly designed and easy to use that allows users to wear it. The bracelet is marketed as a fashionable accessory, allowing anyone and everyone to get the help they need when they are in need. Designed for easy and simple use, the device is available in a variety of stylish colors to complement any appearance, allowing for easy detection when needed.
The X-Saver startup contacted us at NFH so we could build the brand and strategy behind it, a unisex bracelet – it’s worth mentioning that this bracelet was designed in 2010 before the era of smartphones for everyone. The use of the bracelet does not require internet and can be operated remotely with a SOS button. We created for them a concept that appealed to a target audience of adventurers, challenging athletes and people who travel.
This is a digital clothing item that can save lives, which is why we at NFH are so pleased that we have been able to respond to their request and use our expertise to introduce such a product to the market. At the time the project was revolutionary – and you could say it was ahead of its time – it is worth remembering that it was before the age of the smart gadgets. And a bit about how each project starts, from pencil sketch to becoming a finished product.