Merging Technology and Immersive Art
For Phygital’s branding, we focused on creating an identity that merges cutting-edge technology with immersive artistic experiences. Phygital stands out for its ability to combine the latest in video production and screening technology, offering site-specific installations that leave a lasting impact. The brand embodies the future of digital art, redefining how audiences engage with spaces through phygital experiences.
A Futuristic and Sophisticated Color Palette
The color palette of black, purple, and turquoise was carefully selected to reflect the brand’s innovative spirit. Black conveys sophistication and depth, while purple and turquoise add a futuristic, creative edge. This combination captures the essence of Phygital’s mission to push the boundaries of immersive technology while maintaining a sense of artistic freedom and high-end appeal.
The Dynamic Symbol of Enlightenment
A central graphic element of the brand is the “G” symbol, which is designed to resemble the third eye of Buddha. This symbol embodies Phygital’s vision of enlightenment and heightened perception through technology. It represents the company’s dynamic approach to creating immersive experiences, serving as a visual anchor that ties together the brand’s forward-thinking identity.
Innovative Technology, Creative Freedom
Everything Phygital does is driven by a commitment to using the most up-to-date technologies in imaginative ways. From large-scale video installations to unique, site-specific experiences, the brand creates a sensory journey that feels free and transcendent, yet rooted in technological sophistication all under the management of one of the most talented video and sound artist: Amit Fisher
