Serenity Movers is a New York based moving company that aims to make the process as green friendly as possible. They requested our help with their branding process from the very first stage. This included working on the they use and the look of their trucks.
The moving business is a highly competitive industry in NYC and we had to make sure that they stood out from the crowd. The company has for more than 20 years and was in need of a rebrand.
The creative direction was to bring the owner’s vision into existence and he was a pleasure to work with. He is dedicated to green values and doesn’t just see it as a marketing ploy.
The project was hugely enjoyable, it presented us with the challenge of branding on a number of different platforms, from the internet to offline advertising and of course, to the huge trucks that can be seen around the streets of New York City.
Roni Klajner, the owner of Serenity Movers, gave the following feedback:
“Taking a more holistic and spiritual approach to the move than others. In order to make our unique vision of the move apparent to the potential customer, our brand and website must exemplify our corporate vision and values. This is why we felt so we felt so lucky to be able to secure Gili to design our brand. She produced design concepts and graphics that perfectly matched our own business approach. She is a unique and powerful designer.”