NotFromHere is a global boutique branding studio, crafting brand systems, packaging, and environments with cultural precision and strategic beauty. Design that you feel before you understand.
Our Approach
NFH operates at the intersection of high cultural impact and strategic
disruption. Every touchpoint is designed to move people and not just impress
them — creating brands that are felt befor
e they are understood.
What We Do
Brand Systems Identity - Voice & scalable design architecture.
Packaging & Unboxing - Anticipation converted into adoption.
Environments & Wayfinding - Branded movement with edge.
Cultural Precision
We shape trends, not chase them.
Strategic Beauty
Reset the expected with intent.
Boutique Power
Principals lead every project, end-to-end.
Emotional Gravity
Felt first. Remembered longer.
About Gili Bar-Shay, Founder & Creative Director
With decades of experience leading design and brand strategy, Gili bar-Shay has shaped identities and packaging systems for clients across the US, Europe, and Israel.
Her work has been recognized with international awards, including the World Packaging Awards, WPO (2023 & 2025 ) Star of Israel (2022, 2024) and Excellence Awards (2023).
Beyond recognition, her impact lies in translating behavioral psychology into design systems, turning packaging into anticipation, signage into trust, and brand narratives into cultural presence.
At NFH, every project is principal-led. Gili’s philosophy is clear: form must serve purpose, cut through the noise, and emotional gravity makes brands unforgettable.
We are not graphic designers, we are business designers.
NotFromHere isn’t a branding studio; it’s a movement. A movement that makes you feel before you fully understand. To love what you do, and to do it with love.
Our team is made up of multidisciplinary professionals — creative directors, packaging designers, video creators, architects, and producers. Together, we build brands with precision, strategy, and a relentless commitment to detail.
Every project we take on is driven by the same principle: to create work that is intelligent, emotional, and impossible to ignore.
