Woojer | Vest3

Woojer is an Israeli-international startup that develops technology that translates sound into a physical sensation (Haptic Feedback Tech). Instead of just hearing music or a game, the user actually feels it.
NFH's collaboration with Woojer has evolved over time as a strategic partnership: the studio accompanies the company from the launch stage to its transformation into a global consumer brand, while refining the way people experience the product for the first time.

The starting point was how to make the user feel this unique product even before wearing and using it for the first time, especially when it includes woojer's strategic partners such as Meta, Call of Duty, and Fortnite, some of the most successful companies in the world, who frequently create brand collaborations with the company.

The solution was to develop a smart design system that connects the worlds – a combination of technology, energy, and bodily sensation.

The design was born from a psychological understanding of the user experience: sound moves from the ears to the body, from the screen to movement, from viewing to participation.
We understood that the experience must begin by creating anticipation, and that the unboxing process is not a technical action, but a formative and emotional moment in which the brain constructs meaning for what is about to happen.

That’s why we designed a packaging that behaves like the vest itself. Every detail, from the deep colors to the shape of the opening, is designed to create sensations that are connected to the actual product experience. The packaging tells the story of Woojer through a physical experience: instead of trying to convince, it allows the user to feel what the brand promises, a second before it actually happens.

The design embodies the essence of the brand: technology that gets under the skin, transforming sound into a multi-sensory human experience.