Design that you feel before you understand
NFH is a global boutique branding studio specializing in identity systems, packaging design, and branded environments. Our work is driven by cultural precision and strategic thinking, blending behavioral insights with disciplined design to create brands that forge a powerful emotional connection from the very first interaction at every touchpoint. NotFromHere is a global branding agency specializing in packaging design, brand experience and technology products.
Founded and led by Gili Bar-Shay, an award-winning designer specializing in branding, packaging and brand experiences for brands that aim to lead.
NotFromHere הוקם ומובל על ידי גילי בר-שי, מעצבת עטורת פרסים בינלאומיים, המתמחה בבניית מותגים, אריזות וחוויות מותג שמובילים את השוק.
Selected Work
ZOTA It Is
Building a Brand Experience Through Objects
Woojer MAT
Wellness in Motion
Shopper AI
Branding and visual identity
Phygital
Immersive brand system
GoChess
The First Move Is the Box
MyHeritage DNA Kit
Unveiling Heritage, Respectfully
Leibish Fancy Colored Diamonds
Packaging Design for a Global Diamond Brand
Bavli Towers
Parking Orientation & Wayfinding Design
Flow
A temporal “ribbon from the Dead Sea to the Red Sea” exhibit for the Venice Biennale of Architecture
Woojer | Vest3
Packaging and Brand System for a Haptic Audio Brand
Everysight | Raptor
Branding & Packaging for Smart Cycling Glasses
32N
Sunglasses that switch to reading glasses in one swipe
Anabella x NFH
Packaging That Nurtures Innovation
KmoBaTeva
Brand Identity for Luxury Natural Pools
GoCube
Packaging Design That Plays
Haifa2030
Branding and urban visual language for the 2030 Administration of the Haifa Municipality
Cuspa
Brand System for the Heart
Alphabet
Developing a brand identity for a hedge fund
Joovy & National Park collection
Brand Identity & Packaging Design for a brand collaboration between The National Park Foundation and Joovy
Lifebuoy
Brand & Packaging Design for “BCONE”, a Pool Safety Alarm System
Companies we have already worked with
NotFromHere partners in the creation and implementation of ideas for over 300 leading companies.
For all projects






























