Branding & strategy for companies
More than branding. More than a logo.
A good company that looks like every other competitor ends up competing on price. A company with clear branding and strategy gets chosen because it's different. We build brand strategy and visual language that turn what actually sets you apart into something the market, investors, and customers understand and recognize, remember & feel instantly.
The result: a brand that doesn't need to explain itself. The market already gets it.
Branding isn't a logo. It's the reason customers choose you.
What turns branding into a system that works?

Brand Strategy & Positioning
Before anything gets designed, you need to know why customers choose you and not the competitor next door. What change you sick to make, and what story we're going to tell.

Verbal Identity & Messaging
Words carry more weight than people give them credit for. Sometimes one word tells the whole story. A four-word line can get a crowd lining up for a launch. Words are a brand's heartbeat.

Visual Identity & Design System
This is where strategy becomes visual. What drives your business turns into a story told in images, in color, in symbol, in logo. A design system built to outlive the designer who made it.

Market Presence
Good branding doesn't end with a beautiful design. It ends with a result: customers who choose you, investors who close, a market that recognizes you instantly. Every stage of our process: strategy, language, identity, is built to get you there, not just to look good in a deck.
Good branding isn't a guess. It's a process.
A brand built without research rests on personal taste. A brand built on process rests on facts. We do it in three stages.
01
Strategy & Research
This is where we define the core of it: why customers choose you.
- Market and competitor research.
- Interviews with customers and stakeholders.
- Positioning and brand language definition.
- Inspiration.
02
Building Brand Language & Visual Identity
How words become visual.
- Visual identity: logo design, color, typography.
- Verbal identity and tone of voice.
- Design system / brand guidelines.
- Prototypes of core brand assets: website, decks, exhibitions
03
Launch & Implementation
How it all gets applied.
- File and guideline preparation
- Launch support.
- Team rollout.
- Consistency checks across every touchpoint.
We do:_____________________ & so more
ZOTA It Is
Development of a branded product and accessory line for ZOTA, translating the brand's DNA into a tangible experience across every touchpoint.
Refillha
Branding and packaging design for RefillHA, an advanced aesthetic technology brand entering the medical aesthetics market.
Woojer MAT
Strategic guidance and launch for Woojer MAT's new product category, from positioning and category creation through packaging and launch. Wellness in motion
Arkit
Brand strategy and visual identity for Arkit Labs, which engineers and designs physical products for entrepreneursfrom first sketch to shelf across HealthTech and electronics.
Shopper AI
Brand strategy and visual identity for Shopper AI, an intelligence layer connecting insights, decision-making, and execution for local and global retail chains.
Phygital
Brand strategy and brand system for Phygital, a groundbreaking company creating experiences that blur the line between physical and digital.
TROPX
Brand strategy and product launch for TropX, an innovative sport-tech wearable AI company improving movement, training, and rehabilitation.
Flow
A temporal “ribbon from the Dead Sea to the Red Sea” exhibit for the Venice Biennale of Architecture
Anabella x NFH
Branding and packaging design for Anabella, a women's intimate health product. Development of design system for the Anabella brand.
Greentea Everyday
Brand language and bottle design for the Greentea Everyday product line.
KmoBaTeva
Brand strategy, branding and visual system for KmoBaTeva, a leading natural, chemical-free swimming pool brand, ahead of its expansion into the European market.
Haifa2030
Branding and urban visual language for the 2030 Administration of the Haifa Municipality
OlaKala
Brand strategy, signage, and environmental design for urban restaurant.
Cuspa
Brand identity for Cuspa, a cardiac care company, with a bold, modern logo establishing an iconic presence in the medical market.
Woojer | Strap3
Packaging and unboxing design for Woojer Strap3, Collabs with world leading brands Meta, Call Of Duty & Fortnite.
Alphabet
Brand strategy, visual identity and website design for Alphabeta, a Tel Aviv-based hedge fund founded by Kobi Shemer, operating at the intersection of academic strategy and fintech innovation.
Neat Technologies
Brand strategy, visual identity and digital design for Neat Technologies, a multidisciplinary engineering and technology company.
Joovy & National Park collection
Collab between Joovy, and the National Park Foundation
Lifebuoy
Branding, visual identity and packaging design for Lifebuoy, a smart pool safety alarm system.
Academic Center for Law and Business Ramat Gan
Rebranding for the Academic Center for Law and Business in Ramat Gan, unifying its visual language across everything from digital to exterior signage.
IM76
Full Brand system and packaging design for IM76 by Impertech, a defense company developing advanced protective equipment for militaries worldwide.
IceCure Medical
Branding and visual identity for IceCure Medical, a medical company pioneering cancer treatment through innovative cryoablation (freezing) technology.
Plasmatica
New brand identity an packaging design for Plasmatica, a technology startup developing an advanced solution to assist surgeons in the operating room.
SAF Infinitum
Branding, visual identity, and packaging design for SAF Infinitum by Redent Nova, developer of an innovative dental medical technology .
Veidan
Branding, visual identity & digital design for Veidan, a corporate conferencing and communications solutions provider.
QArt Medical
Brand identity & digital design for QArt, a global medical technology company improving IVF success rates through more precise sperm cell selection.
Port Cafe
Branding for a Mediterranean restaurant
Why NFH
The Types of Companies We Guide in Branding and Strategy
–Branding and Strategy for Medical and Wellness Companies
– Branding and Strategy for Fashion and Lifestyle Companies
– And more other insudtries
Consumer brand & Electronics
Technology & Innovation
Food & Beverages
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Cost of a mediocre brand
A mediocre brand doesn't just fail to help you, it costs you. Every time you replace a designer, rewrite the language, or explain to an investor why the logo changed again, you're paying for a mistake that was avoidable.
Clarity = walking in with authority
When your brand is clear, you stop explaining yourself in every meeting. You walk into the room with a position, not an excuse.
Track record fixing what cheap work broke
We've worked with dozens of global companies and startups who came to us after cheap or scattered design already cost them time, money, and credibility. We're here so that doesn't happen to you.
Client Perspectives
View All ReviewsFAQ's
How much does a brand strategy and positioning process cost?
There is no one number, no fixed formula
How do you choose a brand strategy partner?
It is not a questions on how impressing the portfolio, rather then who thinks strategy first then design.
Most of the work happens before even one design was made. The right partner doesn't jump straight to slogans, the right partner is the one that asking questions about your business and about why you do the thing you do.
Every project starts with asking questions.
Search for a partner that asks questions before he gives answers.. specially hard questions.
How long does a brand positioning process take?
פרויקט מיצוב ממוקד נמשך בדרך כלל כשלושה חודשים. הגישה שלנו ב-NotFromHere: אנחנו בונים לוח זמנים ריאלי סביב ההיקף האמיתי ומבנה קבלת ההחלטות שלכם מהיום הראשון, לא הבטחה שיווקית.
Insights on branding, strategy and positioning for compnaies
Double Gold at the World Packaging Awards: GoChess & 32ºN Packaging Design
סטודיו NotFromHere, מתמחה באסטרטגיית מותג ועיצוב אריזות חדשני, זכה בשני פרסי זהב בתחרות World Packaging Awards מהתחרויות...
KMOBTEVA branding
I hate the chlorine in the pool. A nightmare. The smell, the red, burning eyes, my hair and skin getting an asphalt vibe, the disgusting taste in my mouth, no fun.
How to connect breast cancer-freezing technology and branding
Breast cancer is one of the greatest challenges facing humanity, and women in particular, but IceCure's technology (they're ours!) is truly making the New Year better, truly.






























