We help ambitious companies make better decisions. Through strategy, branding, packaging, digital experiences, environments, content, and production, we help companies navigate complexity and move forward with confidence.

At NFH Laboratory, every discipline is developed as part of one connected system. We believe that brands are not built through isolated decisions, but through alignment, where strategy, product, experience, and execution work together from the very beginning. Our role is not simply to create brands. It is to help companies make decisions they can stand behind, building brands that are clear, distinctive, and designed to last.

Gili Bar-Shay leads NotFromHere, a multidisciplinary branding studio working at the intersection of strategy, design and experience. Her work has been recognized by international awards, including the World Packaging Organization (WPO), and featured in leading design publications. The studio focuses on building brand systems translating complexity into clarity, and creating work that holds presence beyond its immediate context. Each project is personally led by Gili Bar-Shay, working with a limited number of clients at a time.

We partner with companies that understand that brand is not decoration but infrastructure. Not every project is a fit. And we keep it that way.