Everysight | Raptor

Everysight, a consumer tech company that partnered with BMW, created smart cycling glasses that merge performance data with real-time vision. The challenge: how to design packaging that feels as high-tech as the product, but still instinctive, human, and worth unboxing.

Tech packaging often falls into one of two traps: overly flashy or clinically minimal. Neither builds a lasting connection. For Everysight, we aimed higher — packaging that could ride alongside the product’s DNA: speed, clarity, and edge.

Every detail was engineered with strategic beauty. The structure supports the glasses like a precision-built frame, while the visual system mirrors the language of cycling itself, motion lines, tension, and release. We avoided boasting words and instead let the unboxing prove the product’s power: a sense of acceleration even before you wear the glasses.

The design balanced restraint with charge. Bold blacks anchored the brand’s confidence, while sharp graphic elements cut through with edge. Instead of just protecting the device, the box became part of the experience: a pre-ride surge of adrenaline.
The result: packaging that doesn’t just contain performance, it amplifies it, ensuring the first touchpoint aligns with the thrill of the ride.