Flow
Brand: GN Architect
Industries
Brand Experience & Lifestyle, Fashion & LifestyleServices
Brand Systems Identity, Graphic Design, Immersive Brand ExperienceThis installation was created for GN Architects at the Venice Biennale of Architecture 2023, Flow was envisioned as a living narrative inside their pavilion “Time, Space & Existence.” Our role: to give visual presence to an architectural idea — a connecting line between two ancient seas — and transform it into a full-scale immersive installation.
Through 360° video mapping, we wrapped the pavilion’s curved walls in a continuous ribbon of light and motion. The story traced the hidden water routes from the Red Sea to the Dead Sea, reviving a forgotten flow and letting audiences feel the silent pulse of geological memory. NotFromHere translated GN’s architectural vision into a sensory brand of presence — where architecture, art, and storytelling converged into one. A collaboration that turned concept into consequence, placing GN’s vision at the center of one of the world’s most prestigious design stages.
Flow by GNA - Art Installation
As part of the Architecture Biennale, the NotFromHere group created an art installation for GNA that presented the connection between two days through a 360° video mapping that completely enveloped the space. The project aimed to portray the waterfront as a central axis and convey a visual narrative of flow and continuity.
Flow’s graphic language is based on the “path” as a central element that recurs throughout all components of the project – from the performance and projection to the book and screens. In addition, a unique typography was developed that incorporates organic lines that simulate the arteries of nature within the structure of the letters.
The project presents a holistic experience that brings together nature, architecture, and people, and defines a unique design language tailored to the space and narrative of Flow.
