In the world we live in, it is difficult to separate the fields. Cosmetics are closely related to fashion, food is closely related to lifestyle, and everyone wants to be in the lifestyle category. Every brand is looking for a way to the consumer's heart. We want to know what they think about and what they need, and how to make them need the things today that they don't yet know they need. Makeup made from pearls from a well-known luxury brand costs at least a quarter of a month's rent, and we, who used to wash our faces with harsh soap, want pearls on our skin. Very challenging today Design packaging For chocolate to stand out on the shelf, not to mention the competition is getting tougher when it comes to online.
And how do we do it anyway? We need to create differentiation, we need to look for what is unexpected, we need to understand what everyone does, why they do it, and how we can appear different from them. Difference can come in many forms and ways, from our way of thinking, which should constantly be non-standard and constantly looking to use a special material, an unusual color, language and statement that can shock, laugh, move, etc. It used to be enough to think outside the box, today you have to go much further. Take quality praline chocolate and package it in containers of face cream.
