ALPHABETA. Brand identity, digital design and typography
A Tel-Aviv based global hedge funds firm that is at the frontier of advanced technological and academic investment systems
To create a strong, bold and confident brand identity, to go along the lines of ALPHABETA approach, NotFromHere team developed a typographic approach, inspired by the green arrow indicated trading is higher today then previous day
ALPHABETA logo is a combination of two graphic elements. The logotype and the symbol. The logo type madeup of the classic Helvetica font, while the emblem stands out for going up
The color plate we chose was a combination of bold black and white images with light fresh blue
The clean geometric shape of the symbol, following the shape of the letter A in the logo, has expended into a complete graphic system
NotFromHere partnered with Alphabeta, to create a brand and digital experience with an authentic and yet professional perspective of the Alphabeta founder & team.
The key messaging:
Advanced financial academic science
Financial scientific expertise
High performance
