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    ALPHABETA. Brand identity, digital design and typography

    ALPHABETA. Brand identity, digital design and typography

    A Tel-Aviv based global hedge funds firm that is at the frontier of advanced technological and academic investment systems

    B2B, Fintech, Smart Technology

    NotFromHere Brand Agency logo design AlphaBeta Hedge Fund
    To create a strong, bold and confident brand identity, to go along the lines of ALPHABETA approach, NotFromHere team developed a typographic approach, inspired by the green arrow indicated trading is higher today then previous day
    ALPHABETA logo is a combination of two graphic elements. The logotype and the symbol. The logo type madeup of the classic Helvetica font, while the emblem stands out for going up
    The color plate we chose was a combination of bold black and white images with light fresh blue
    The clean geometric shape of the symbol, following the shape of the letter A in the logo, has expended into a complete graphic system
    NotFromHere Brand Agency logo design AlphaBeta
    NotFromHere Brand Agency logo design AlphaBeta Hedge Fund
    NotFromHere partnered with Alphabeta, to create a brand and digital experience with an authentic and yet professional perspective of the Alphabeta founder & team.
    NotFromHere-Brand-Agency-Digital web UX UI - AlphaBeta
    The key messaging:
    Advanced financial academic science
    Financial scientific expertise 
    High performance
    NotFromHere Brand Agency visual identity Alphabeta
    Alphabeta brings a quantitative, systematic, data-driven strategies based on Academic science to finance. Those were the lines that guided us in the development of the brand visual identity
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