Package Design by NotFromHere

Branding and content and product design for 'Aruga'‘

TimnaNYC_Branding_LogoDesign

Aruga's can pots bring a fresh, retro-style idea to home design and gardening. The cans are designed to look great on shelves and last a long time with little maintenance. They come in a variety of refreshing colors and with beautiful, fragrant and useful plant species, and most importantly – they are easy to grow at home and enjoy every day. Can pots for the home are of course nothing new, but at NFH we wanted to make the concept particularly attractive to the growing target audience of interior designers, families and single renters who are interested in arranging and designing their homes in a DIY way.

The cans were converted from sealed paint cans with a special anti-rust coating. This way, the pots will stay fresh and gorgeous on the shelves as long as they are indoors. For the project, we launched a revolutionary marketing strategy and designed a campaign that spread the word about these unusual pots for the home, which we also simply love.

Whether you buy them for a loved one, a coworker, or for your own use – 'Aruga' products are a hit for so many reasons and we're glad we were able to reach out and make this product a growing one.

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