Plasmatica Brand Identity health care device company
A new brand identity system designed for a startup medical technology company that helps surgeons perform better surgeries. The innovative device that keeps the vision clear.
The brand identity visualizes blurred view becoming clear vision using PlasmaShield. The super-light font selection for the logo, with a lot of spacing and air, communicates clarity and clear vision. The black and white color palette with a glimpse of the Plasma purple supports the medical language of the device.
The NotFromHere team wanted to create a brand language that would align with high-end technological standards. We wanted to deliver the same clarity with graphic shapes and language. A complete black and white brand with the flair of a purple plasmatic layer on top.