All-In Variety 2023

The All-In 2023 event in Tel Aviv gathered over 1,000 poker players who joined the effort: they “went all out” and donated all the profits to Variety Children.
Branding, Visual Language and Environmental Design The NotFromHere team created a complete graphic identity specifically for the event — logo, color palette, visual language and environmental design. The audience entered a digital experience with video mapping, a visual grid, a large hall with 360-degree video screens decorated with the event’s graphic language — from the “Whole of Fame” wall to branded pillows.

The entire event was dedicated to the Variety Children's Donation Project, a partnership that for us was both an honor and a celebration of creativity, values, and social contribution.