Alphabeta

ALPHABETA, a Tel Aviv-based hedge fund at the intersection of academic strategy and fintech innovation, needed a brand identity that matched its methodology. We delivered a visual system that's grounded in precision and engineered for digital performance

Drawing on ALPHABETA’s ethos of upward movement, we translated data momentum into visual form. A geometric emblem that subtly echoes an arrow, combined with a classic logotype, stakes a claim in both heritage and forward motion.

The palette of stark black, pure white, and a refreshing blue communicates clarity and confidence—fundamentals in finance and design. This identity functions everywhere—from data dashboards to investor decks—carrying the brand’s silent narrative of growth.

• Designed a symbol anchored in market momentum and visual ascendancy.
• Developed a modular digital identity system—flexible across platforms and touchpoints.
• Bridged intellectual financial strategy with visual clarity and brand trust.