Phygital

NotFromHere developed the brand identity and brand system for Phygital – a groundbreaking company that creates experiences that blur the boundaries between the physical and the digital. The brand is based on a combination of advanced technologies with a unique artistic language, which creates a multi-sensory experiential world. NotFromHere’s vision is to set a new standard in the field of phygital experiences – one that connects people, cultures and spaces, and leaves an emotional mark and a lasting memory. Phygital’s branding is built around values of innovation, creative freedom and design sophistication, and it differentiates the company as a leading player in the international arena.

A connection between technology and experiential art
In branding Phygital, we focused on creating an identity that merges advanced technologies with large-scale artistic experiences. Phygital stands out for its ability to offer site-specific installations. The brand embodies the future of digital art and redefines the relationship between audience and space through phygital experiences.

Advanced and elegant color palette
The color palette – black, purple and turquoise – was carefully chosen to reflect the brand’s spirit of innovation. Black symbolizes depth and elegance, while purple and turquoise add a futuristic and creative touch. This combination captures the essence of the brand – to push the boundaries of technology while maintaining a sense of freedom and premium aesthetics.

The dynamic symbol of enlightenment
A central graphic element of the brand is the “G” symbol, designed to resemble the third eye of Buddha. This symbol symbolizes Phygital’s vision – enlightenment and re-perception through technology. It expresses the company’s dynamic approach to creating immersive experiences and serves as a visual anchor that connects the brand identity.

Innovative technology with creative freedom
Everything Phygital does is driven by a commitment to applying cutting-edge technologies in creative ways. From large-scale video installations to one-of-a-kind, site-specific experiences, the brand builds a sensory journey that feels free and inspired, yet steeped in sophisticated technology. The project is curated by the acclaimed video-sound artist, Amit Fisher.