Anabella x NFH

Where medical precision meets maternal empathy, a design that supports
both product and mother.
Anabella is an Israeli health-tech innovator focused on women’s well-being.
Their breakthrough breast pump combines advanced engineering with deep human understanding. Our task: make this dual promise tangible through packaging.

Structure as Support
Not just a box, but a system. The Anabella packaging uses a two-level architecture: the pump above, the essentials below. This clear structure mirrors the product’s own promise, making daily routines lighter, calmer, and more organized for mothers.

Brand DNA in Three Dimensions
Every surface extends the Anabella identity, the softness of its curves, the gentle color palette, the clean lines. It isn’t branding placed on packaging; it’s branding embodied through packaging.

Tactile Comfort
From the gentle resistance of the materials to the fluid unboxing ritual, the design is tuned to calm the mother’s experience. We designed it with a “precision meets empathy” approach. Every fold and fit balances technical precision with emotional resonance. The packaging reflects the dual promise of Anabella: clinically advanced, humanly attuned.