IM76

Impertech, a well-known defence tech company, entrusted us with defining the brand identity for IM76 – an advanced CBRN full-face mask. We shaped a unified visual system that communicates resilience, clarity, and protection—visibly and confidently.

We anchored the visual identity in functional authenticity and protective heritage. Vintage military typeface meets a timeless star emblem, creating a visual language that's utilitarian and iconic. The use of alert yellow, stark black, and clean white reinforces safety, readiness, and precision. The imagery draws from gritty survival game aesthetics—think airless environments, layered reality—reinforcing IM76’s role as essential armor.

• Designed an assertive typographic system inspired by military essentials.
• Employed signal color language to ensure visibility and trust across critical touchpoints.
• Created visual storytelling that stands strong across branding, packaging, and visuals—an identity that protects.