GoChess

GoChess, the world’s first connected smart chessboard, asked us to design packaging that plays as intelligently as the game itself. We transformed the unboxing into a strategy: the diagonal opening becomes the first move, a ritual that signals mastery before a single piece is played.

The black–white palette, rigid geometry, and precision-engineered trays are not decoration; they are structure, tension, and order. Each triangular tray presents the pieces as if already on board, choreographed into position.

The box itself becomes an extension of the game — where logic, anticipation, and elegance intersect. This is not packaging as a container. This is packaging as play.

• Designed a tactile unboxing ritual that builds strategic anticipation.
• Engineered structure with zero waste, maximum clarity, maximum impact.
• Elevated GoChess from “smart gadget” to “tactical luxury” in a single gesture.