Greentea Everyday

Branding language and label and visual design for a new line of green tea. The new design increased the brand's sales by hundreds of percent.
NotFromHere was asked to be precise, and to create a brand in a category that is actually new. Natural green tea extract concentrate without preservatives. The request was to create a contemporary, dynamic and very Instagrammable brand, that is, a brand whose entire marketing strategy is Instagram. A brand whose heart, color and lifestyle are its cornerstones. The new brand is undergoing a process of market education and creating new markets, as it offers a new way to drink green tea.