Haifa Station

When branding enters the street, it is not just a logo on a poster, it is an integral part of the space. In the Haifa Station project, we built not just a graphic solution, but a complete system of signage and brand experience for municipal parking lots, as if they were characters in a unified language in the city.
The system includes entrance signs, ground-level guidance lines, smart signage, and interior navigation, all part of a unified visual system that accompanies the driver at every turn. Every element—symbol, color, typography—is chosen to resonate with a single design code, so that the movement of visitors feels intuitive and seamless.
The branding was planned in advance in a system that could correspond with the general public and convey a uniform image.