Neat Technologies

Neat is a multidisciplinary engineering and technology company that moves at the pace of innovation — and it turned to us to integrate its vision into its vibrant brand identity. The mission: not just to build a striking logo, but to create a graphic language that creates a holistic experience, connecting the product and the brand on a level of depth and connection.

The new logo uses short, focused lines, an elegant replacement for the full E — representing the spirit of the founders and the constant movement forward. The colors — white and bright orange — bring a clean yet strong visual contrast that expresses technology alongside humanity. Classic typography serves as a bridge between minimalism and the DNA of a long-standing brand with many years of experience.

A graphic identity was built that takes up space at every touchpoint — from marketing materials to digital brand communications. We challenged ourselves to create a graphic reality that would be both progressive and classic, that would remain relevant even after a decade – a brand that not only looks good, but functions as a complete experience.