Woojer | Strap3

At NotFromHere, packaging is the first and most intimate meeting point between the customer and the brand. We see packaging as an opportunity to create a moment of connection, where the product is revealed through a sensory, intelligent and unforgettable experience. Every opening becomes a story, every step in the unboxing process is part of the product’s exposure and part of the brand language.
We build brands through the unboxing experience: defining the values, planning the proportions, paying attention to the finishing details — and making sure that the product and its box speak the same language. From the physical design of the packaging, to the engineering of the materials, to the rhythm of the opening, we shape the path from curiosity to excitement — and from excitement to creating a connection with the brand.

Working on Woojer | STRAP3 involved collaborations with some of the most influential brands in the worlds of entertainment and technology, including: Meta, Fortnite, and Call of Duty. These collaborations not only expanded the sensory experience of the product, but also required us to be uncompromisingly precise in every aspect of the visual and experiential language. Packaging has become a bridge between super brands and users who expect the highest level — and we built that bridge.