SAF Infinitum

Branding, visual identity and packaging design for the company Redent Nova, which developed a new technology based on the use of titanium for root canal treatments.

Designing the complex packaging for the device was a very complex challenge, the system contains several accessories, and required complex layout development. The packaging itself is made of rigid cardboard with a wrap technique. The design of the packaging maintains the same design values and brand language.

The brand identity focuses on the new therapeutic solution using titanium, a material that can change its shape, thanks to the flexibility of the material and its flow properties, the S, the eternal shape of the infinity symbol, was given this symbol, inspired by the shape of the root canal. The choice of orange combined with the clean white and the touch of gray gave a look and feel of knowledge and quality. The desire was to build a premium brand that conveys a sense of confidence and medical innovation.