StoryBall

StoryBall is a smart toy that combines content, creativity and technology, the brand addresses the world of children and education at the same time. Our goal was to design a visual identity and packaging that speaks in the language of magic, change and connection, making the 3D experience of the product an integral part of the brand experience.

The main challenge of the project was to transform the visual brand language of StoryBall — an interactive toy for children that combines content and technology — into a real physical experience. We designed packaging that engages the imagination from the very first moment, with a theatrical opening and a tiered structure that reveals the product like magic. The unboxing experience was built as an extension of the story, so that the transition from the digital brand to the physical interface would feel natural, intriguing, and meaningful.