Story:Online Story

Fashion brand STORY approached NotFromHere to design a magazine-catalog that would bring together the best of international fashion brands. The goal was to create a designed platform that preserves each brand’s unique identity, while simultaneously creating a unified and clean visual language – one that allows them to live side by side in elegant harmony.

As the name suggests: STORY is not just about fashion, but also about narrative. The magazine’s design is based on meticulous care in typography, a combination of urban textures, printed textures and the graphic language of a fashion magazine. The result: a powerful browsing experience that respects readers and brands alike.

A platform for the world's leading brands

Whether it's Nudie Jeans Melissa or other high-end brands, the magazine we designed allows each one to stand out, while still fitting into a uniform mix. We chose to create a magazine structure that resembles a concept store experience, where each page is a showcase for the brand, but maintains graphic continuity and a sense of moderate luxury.