WellBe

WellBe is a stress-relief bracelet that pulses with mindfulness. NFH was invited to design packaging that mirrors its quiet intention from first touch.

The packaging began as versatile architecture: one structure, five configuration paths, plus a second iteration made for travel and duty-free display. Rather than compromise, we designed adaptability. We created an intuitive nesting system whose folding simplicity reflects the rhythmic pulse signature of WellBe. Brushed matte textures, soft tones, discreet iconography: packaging that invites calm, not rush.

Developed in close collaboration with Yigal Schneider, VP at WellBe, the project not only solved complex retail needs but also elevated the product’s position, from tech gadget to wellness companion. The outcome gained industry recognition with multiple design awards.

• Flexible structure adaptable to multiple configurations and retail contexts.
• Design language that echoes calm: matte finish, earthy tones, intuitive unfolding.
• Elevated WellBe’s brand identity from tech device to everyday wellness companion.