32N

32N by Deep Optics isn’t just another pair of sunglasses. They adapt from shade to clarity with a simple gesture. Our task: design packaging that mirrors that effortless transition and becomes the first intuitive moment of clarity.

Crafted in rigid white but loaded with contrast, the box unfolds with a sleek swipe that echoes how the glasses themselves morph from sunglasses to reading frames. The unboxing is choreographed with soft haptic molding and a glossy logo reveal, making the opening feel tactile and intentional—not gimmicky. We removed noise and multiplied meaning, so the package feels like an extension of the product’s adaptive intelligence. Engineered swipe opening for intuitive brand behavior from the first touch.

Elevated unboxing to an experiential moment—calm elegance with smart movement

Reinforced brand essence of transformation, minimalism, and refinement

The relationship between user and brand begins the moment the package is opened. The inner flash of orange turns a functional unboxing into the first emotional connection, a deliberate cue that what follows is, trust, and belonging.