Packaging design in the medical (health care) field has a different meaning than packaging design in any other field:
1 – protection: First, the packaging is designed to protect the product. The packaging needs to be strong and withstand the rigors of shipping, and deliver a complete and protected product to the customer. While this is relevant for any shipment of any packaging, the importance of this in the medical field is that the product must meet the strict sterilization and shipping conditions of the field. 2- information: Second, the product packaging provides important information about the product inside – its contents, instructions for use, who the product is intended for, what the purpose of the product inside is, what medical uses it is intended for, and what standards it meets. 3- Differentiation: Finally, packaging creates differentiation from competitors. Unique product packaging can position one product above another in the market in the eyes of consumers. Packaging designed in a way that captures the consumer's attention is an advantage in product sales. And in the way consumers recognize the brand. .
NotFromHere's expertise in packaging design is complete control over the entire process, from the planning and layout design of the packaging, the packaging design and its opening experience, the graphic design of the packaging and printed materials, to the production and manufacturing of the packaging. This experience over the years has helped us formulate a list of details that are important to pay attention to when designing packaging. All of these highlights, combined with years of experience in a wide variety of markets, led the packaging we designed to win first place in the Israel Star packaging design competition.
Regulation – In every project, the terms and conditions must be understood before any work and design process begins.
Adapting the packaging to the audience The destination – We will understand the need that the product meets among the target audience and adapt the packaging characteristics to it.
Terms of Use – Where the product is used, understanding where the product is used directly affects the size of the packaging and its material
Shipping conditions – The packaging materials and dimensions depend on how it will be sent to the customer.
Creating a holistic story with the product itself – The packaging experience is a complementary experience for the customer with the product and the brand. The packaging itself is an equally important part of the story that the brand conveys in its marketing messages, and can contribute to conveying the story to the consumer.
In packaging design for the medical company Plasmatica, For example, thin fonts and a black and white color palette are used that support the product, messages, and brand. The packaging, in line with the branding, conveys a high technological and medical standard, and speaks the language that the product aims to convey.
