NFH is a global boutique branding studio specializing in identity systems, packaging design, and branded environments. Our work is driven by cultural precision and strategic thinking, blending behavioral insights with disciplined design to create brands that forge a powerful emotional connection from the very first interaction at every touchpoint.

Gili Bar-Shay leads NotFromHere, a multidisciplinary branding studio working at the intersection of strategy, design and experience. Her work has been recognized by international awards, including the World Packaging Organization (WPO), and featured in leading design publications. The studio focuses on building brand systems translating complexity into clarity, and creating work that holds presence beyond its immediate context. Each project is personally led by Gili Bar-Shay, working with a limited number of clients at a time.

We collaborate with companies that understand the role of brand as a system and approach it with the level of thinking it requires.