Some classics has to be re-invented

Some classics has to be re-invented

When NotFromHere was asked to design the packaging for the best-selling toy of all time, we said ‘yes’ so quickly that it seemed like we had broken the world record for solving the toy itself, which stands at just under 4 seconds (!)… Crazy.

The new smart and pioneering Hungarian cube, GoCube, for those who are not familiar, is an award-winning smart cube with millions of users worldwide.
It collaborates with giant brands like global REDBULL and Rubik’s Cube.

The cube itself connects to a phone/tablet and tracks movements in real-time.Big respect to the visionary entrepreneurs Udi and Amit Dor,
founders of PARTICULA, who have introduced a new and highly attractive dimension here. Big like.

The design concept was to create packaging that follows the product’s usage. The first movement while using the cube is a rotation,
with the cube’s rotation integrated into the opening experience of the packaging itself, which, to our delight, also won the World Packaging Awards 2023 in the WPO, AKA the global Oscars for packaging.


GoCube-Package-NotFromHere-Design-Brand-Agency
©NotFromHere
GoCube-Package-Design-Brand-Agency
©NotFromHere
©NotFromHere
By the way, the original Hungarian cube is celebrating 50 years. 
50 years of hundreds of millions of swift finger movements, hundreds of millions of frustrations, 
and hundreds of millions of successes and satisfactions. It’s not just a coincidence that it is one of the best-selling toys of all time.
It was invented in 1974 by the Hungarian sculptor and architecture professor Ernő Rubik.
Ernő called the cube Rubik-kocka (in Hungarian), which later evolved into a company and became one of the strongest
global brands under the name Rubik’s Cube.

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