Some classics has to be re-invented
When NotFromHere was asked to design the packaging for the best-selling toy of all time, we said ‘yes’ so quickly that it seemed like we had broken the world record for solving the toy itself, which stands at just under 4 seconds (!)… Crazy.
The new smart and pioneering Hungarian cube, GoCube, for those who are not familiar, is an award-winning smart cube with millions of users worldwide.
It collaborates with giant brands like global REDBULL and Rubik’s Cube.
The cube itself connects to a phone/tablet and tracks movements in real-time.Big respect to the visionary entrepreneurs Udi and Amit Dor,
founders of PARTICULA, who have introduced a new and highly attractive dimension here. Big like.
The design concept was to create packaging that follows the product’s usage. The first movement while using the cube is a rotation,
with the cube’s rotation integrated into the opening experience of the packaging itself, which, to our delight, also won the World Packaging Awards 2023 in the WPO, AKA the global Oscars for packaging.
