There is so much behind this sentence about how to build a brand, and it is also clear that it does not matter how good the designer's work is. Without the right story behind it and without a strong product and powerful marketing work - we have done nothing... But if I can summarize, then I think that the voice of the brand, its persona, its marketing messages are the milestones. After that, we dress the creative that will work and communicate and speak those messages and connect and connect with the target audiences, but in the end, that is, in the beginning, it starts with an idea and the connection of that idea to a very clear need. 101Coffee was born from passion, curiosity and connections. Beyond choosing the perfect blend, there is a story behind the brand and there is a strategy that is holistically connected to the story - 101 Coffee - 101 Stories - 101 Businesses
