There is so much behind this sentence—how it is built. Coffee brand, And it’s also clear that no matter how good the designer’s work is. Without the right story behind it and without a strong product and powerful marketing work – we didn’t do anything… But if we can summarize it in a way, then I think the voice of the brand, its personality, its marketing messages are the milestones. After that we dress the creative that will work and communicate those same messages and connect with the target audience, but in the end, in the beginning, it starts with an idea and the connection of that idea with a very clear need. 101 Coffee was born from passion, curiosity and friendship. Beyond choosing the perfect mix, there is a story behind the brand and there is an strategy that is holistically connected with the story – 101 Coffee – 101 Stories-101 Businesses
