KMOBTEVA branding

I hate the chlorine in the pool. A nightmare. The pungent smell, the red, burning eyes, my hair and skin getting an asphalt vibe, the disgusting taste in my mouth, no fun.

How lucky to have friends like you. KMOBATEVA That produce the next generation of pools. Pools of natural water, a real spring just in the yard of your home.
And what an honor to be responsible for their branding.

KMOBATEVA has developed a crazy technology that eliminates the need for harmful chemicals and, of course, eliminates the need for chlorine and all that crap, and all of this without algae.
Only Water and technology



And it works. Like crazy. Both in Israel and in the European market.
Man is a smart creature, he knows what is good for him and what needs to be done to survive here on the planet in the long term, and let's say that being immersed in water on a regular basis is one of them.

Health, sustainability, healthy lifestyle, nature, uniqueness, technology, Co2.
All of these values formed the basis for the branding language we developed for them.
From A to Z



We developed a holistic language for the brand, from the dynamic story – Only Water – to all the visibility and creative.
A stunning brand that promotes all the values I believe in.


If possible, please also include a project that promotes natural whiskey pools,
I would love to take part.