Double Gold at the World Packaging Awards: GoChess & 32ºN Packaging Design

Studio NotFromHere, Specialist In brand strategy And packaging design Innovative, won two gold awards in the competition World Packaging Awards From the most prestigious international competitions in the field Packaging Design.

The ceremony took place in Milan within the Varasche Palace, alongside hundreds of industry professionals from around the world.

This year, more than 500 projects from 40 countries were submitted to the competition.

And then they called out our names.

Not once — twice.

GoChess – First place in the Packaging Design category – Gaming

32ºN – First place in the Packaging Design category–Healthcare & wellness

Two completely different projects:

The One Technological product To the game world, and the other is an advanced health product.

But in both cases, a single perception led her:

Packaging design is not just a wrapper for the product; it is an integral part of the brand and its experience.


What makes packaging design a winner of international awards

In working on the packaging of GoChess And of 32ºN, The process focused on three key principles:

Structure as a foundation for a design language

Packaging is not just graphics. The physical structure of the packaging is part of the message and the experience of the product.

A clear story that begins with packaging

Packaging is the first point of contact between the user and the brand. It should convey value, quality, and reliability before the product is even opened.

Complete respect for the product inside the package

The packaging should not compete with the product — but rather enhance it.


NotFromHere: Studio For packaging design Which starts with strategy

Studio NotFromHere Operating from the belief that the design of packaging begins with strategy, not decoration.

We don't ask what is acceptable in the industry.

We ask what will be unforgettable.

We don't decorate products.

We are designing systems.

This is also the reason for our name: NotFromHere.


International award for packaging design

Winning two gold awards in the competition World Packaging Awards It is not just an exciting moment — it is also a reminder of the power of precise design.

Two projects.

Two gold medals.

One independent studio.

And one reminder for everyone working in the design, technology or entrepreneurship world:

If an idea feels impossible —

You might be exactly on the right track


More information about the winning projects

Both projects were developed by NotFromHere – Brand Strategy & Packaging Design Studio.

Winning the World Packaging Awards for the packaging design of GoChess and 32ºN.
Gili Barshi and Efrat Zher won the packaging design award at an event in Milan, Italy, on May 30, 2025.

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