Cuspa. Brand identity, digital design and typography
Visual identity for Israel’s leading heartcare company
Cuspa, is a heart care company. NotFromHere has designed a new identity that establishes an iconic and bald brand.
The identity is based on a bold, modern logo that uses minimalistic symbols to create the story of the brand.
The challenge for the design team was to deliver a unique result that wouldn’t look as all the other companies within its category. Logos for many medical, heart care companies tend to use blue colors and look overall very medical. The design challenge was to deliver a different brand.
Comprehensive graphic guidelines was established for the brand. A complete identity to use for all the different platforms. For the investor dek, through the stickers on the wall
