NFH is a global boutique branding studio specializing in brand systems, packaging design, and branded environments. Our work is driven by cultural precision and strategic thinking, blending behavioral insights with disciplined design to create brands that forge a powerful emotional connection from the very first interaction at every touchpoint. NotFromHere is a global brand agency specializing in package design, brand experience and branding of technological brands
NotFromHere works at the intersection of cultural influence and strategic innovation. In a crowded market, visibility is not enough. Without emotion, brands disappear.
Gili Bar-Shay leads NotFromHere, a multidisciplinary branding studio working at the intersection of strategy, design and experience. Her work has been recognized internationally and featured in leading design publications. The studio develops brand systems precise, structured and built to operate beyond design.
Each project is personally led by Gili Bar-Shay, working with a small number of selected clients.
We partner with companies that understand that brand is not decoration but infrastructure. Not every project is a fit. And we keep it that way.
Cultural Precision
We shape trends, not chase them.
Strategic Beauty
Reset the expected with intent.
Boutique Power
Principals lead every project, end-to-end.
Emotional Gravity
Felt first. Remembered longer.