GoCube

Brand: Particle

Industries

Concumer brand & Electronics, Gaming & Toys

Services

Packaging Design & Unboxing, Graphic Design, Unboxing Experience, Packaging Production, Packaging Engineering

GoCube, the world’s smartest Rubik’s Cube, demanded packaging that speaks the same playful, intelligent language. Every detail is designed to echo the joy of twisting, turning, and discovering.

The packaging behaves like the product itself. A twist-to-open ritual mirrors the cube’s core movement, guiding hands before words. Clean geometry frames intuitive play, while the reveal delivers a tactile spark of curiosity. This box doesn’t contain play, it begins it. Gili’s partnership with Particula, the brand behind the GoCube and GoChess smart board, runs deeper than one-off visuals. Together, they built product experiences that behave like the product itself: intuitive, kinetic, emotionally charged

  • Twist-open structure directly inspired by the cube’s mechanics
  • Balanced precise geometry with a sense of play and discovery.
  • Reinforced the brand identity of playful intelligence through every interaction.
    This packaging went viral on social media with tens of millions of views on unboxing videos.

The brand starts with the packaging

Twist-open structure based directly on the cube mechanism. Balancing precise geometry with a sense of play and discovery. Reinforcing the brand identity of gaming intelligence in every interaction.

The game starts as soon as you touch the box.