The new logo is designed from three letters that reference the different citizen’s groups who live in Haifa and also symbolizes the multiculturalism that is so typical for the city view.
The main symbol that replaces the letter “I” is a reference to one of the most unique symbols of Haifa – the stairs. Using the stairs as a design solution here to replace the letter delivers a strong result of a symbol that can develop to a complete graphic language
The new identity needed to provide Haifa municipality a brand that reflects the vision of Haifa’s mayor, Dr. Einat Kalisch Rotem – to increase the impact, relevance, innovation, and vision of the activity of the city hall, inside & abroad.
The NotFromHere team has created the creative & strategic vision of the Haifa2030 website, as a platform that tells stories and is able to communicate to investors and companies to cooperate with Haifa. Visit https://haifa2030.com/