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A holistic view of a brand allows for the creation of a strong brand language that allows the brand to be developed across all its platforms. The space of the pavilion can be considered as a three-dimensional experience and a dialogue between the visitor and the brand. Creating a holistic language means that every element that is part of the brand is treated with the same graphic language with reference to the media in which it appears. The challenge in designing spaces for exhibitions is creating differentiation and a language that will allow the visitor to remember the pavilion and will also create an experience of connection with the pavilion. The competition that exists at exhibitions is very great, and it can be compared to the competition that occurs on the shelves – how do you differentiate one product from another in the same category?.
Inspired by the fashionable and elegant design of the brand's baby products, we set out to create the perfect space to showcase the brand's product selection. Joovy – Strollers, feeding aids, play spaces, and toys for a wide range of activities. The space perfectly based on the product message with our unique 3D perspective on how best to present the full range of products to the public Joovy. With the right look, use of space, and aesthetics, we grouped all the categories and created a booth for Joovy designed in the concept of a pop-up store.
