Joovy. Creative direction for babies and kids brand
Developing a brand and a creative language for Joovy, one of the top leading American companies in the baby industry.
Joovy has entered a new category, the baby feeding category. In order to be eye catching and stand out in a very competitive category, we have created a baby brand whose color palette was black, red and white.
Producing a series and graphic language that would accompany the brand across all its products, from the design concept, the colorful trends to the product patterns. The goal of the branding process is to create a strong brand language that will lead to the brand’s visibility across all of its products. From the logo, the packaging to the booth in the show