Plaza hotel NYC- Eloise’s Store
Working with first-class architectural firms to improve designs to the smallest details. NFH has a huge and direct impact on store design and signage. As part of Plaza’s retail branding efforts. For the heritage of Plaza’s most iconic and impressive illustrated character Eloise, designed by the book (Elosie: A book for precocious grown-ups)
working on the Eloise store, designing the wallpaper, carpets & products as a continuance brand development that was born from the language of the book.