The approach for the branding came from two different directions. On one hand, maintaining the classic and heritage of the place and Caesarea and on the other hand a modern approach. The typographic treatment, with the division into positive and negative, was inspired by the elements and pillars that are in place.
A significant part of the process of rebranding is the reconciliation of all the places where the customer meets the brand. Digital assets in today’s world are one of the first meetings where the customer meets the brand. portcafe.co.il