Brand Systems Identity

We have spent the last 20 years studying, researching, designing and developing brands and one thing I can assure you of for sure – it's all about branding.

Branding and strategy have great – even enormous – power over our consumption habits. We identify with a brand because we believe it reflects who we are, because it associates us with a larger group, a club we want to belong to. We identify with the brand and it identifies with us.

Coca-Cola was one of the first brands to understand and coin the term “lifestyle” in the context of brand discourse. It is now known that we do not sell products or services, we sell brands and lifestyles, and who doesn’t want to be a part of that?

Branding begins with a logo, but this is just the tip of the iceberg. It is a fascinating process in which we combine the business and marketing approach to the creative process.

"Brand packaging" carries within it the promise, the brand promise. The brand's packaging It is part of the branding language. These are the guidelines that guide us in our work to connect, strengthen, and enhance the connection between the target audience and the "brand" and the people behind it.

Brands that are not aware of the change that the market is heading towards will find themselves spending a lot of money on Amazon so that customers can find them. In contrast, logo is not a word at all in Hebrew, nor is English, like its Hebrew sister, which borrowed it from Greek. The origin of the word logo is a word. The Hebrew language borrowed it and began using the word logo to refer to the symbol of an institution, company, or product. In the 1990s, the Hebrew Academy decided that it would be worth inventing a word for this word that everyone uses, and decided that the Hebrew word would be called סמליל. So as we said, the logo is actually a symbol that sometimes consists of a word alone and sometimes of a word and a graphic element that accompanies it – the final product is the logo – those who are grammatical will call the word: Logo Type
And the graphic element that accompanies it is a symbol. The logo design for a brand, company, or product constitutes the refinement of the brand.
So don't forget — it's all about branding — talk to us via message or phone.